Storytelling is fundamental to the human experience


Humans have been communicating through visual storytelling since the beginning of time. It has even been said that the survival of our ancestors may be because of their ability to tell stories and to share information across generations.

Over the last several decades, psychology has begun digging deeper into how stories affect the human mind. Finally, science is backing up our long-held belief that visual stories are the most powerful way to communicate a message.


Stories (especially those with illustrations) increase understanding, interest and engagement among all groups of patients

Stories cause readers to have stronger responses, both mentally and emotionally. This then influences the way the message is processed and subsequently how you feel and act.

Patients need to understand and retain information in order to make decisions about their treatment, however up to 80% of medical information provided by doctors is forgotten straight away.


When we connect the science of storytelling with medicine it’s easy to see that patient information today can engage readers as well as be easily understood. In fact, using stories with images increases acceptance and the motivation to act on health information. A story can change our thoughts and values, and bring on change for the better.