After being involved in thousands of patient consultations, a simple realisation emerged
Patients are confused about their medical conditions and lack a proper understanding of diagnoses and treatments. Confusion leads to patients feeling disempowered, hopeless and anxious because quite simply, they fail to understand the ‘medical speak’.
Medicine has traditionally been a complicated, jargon-filled, black and white language – but it doesn’t have to be. People learn best through visual mediums that utilise colour, humour, interaction and storytelling.
We believed there could be a better way to translate medical theory into relevant patient information, leveraging the digital medium patients enjoy and understand.
This is why Medicine X was created